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Amazon is no longer a retail site for customers but a service platform for its sellers

Since its founding in 1994, Amazon has undergone exponential growth. Initially an online bookstore, the company has evolved into a global e-commerce powerhouse. Yet its reach extends far beyond retail. Amazon is also a dominant force in technology infrastructure (Amazon Web Services, or AWS), digital entertainment (Prime Video, Twitch, Kindle), logistics, and online advertising.


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